Crédit Agricole Egypt the Best in Mobile Banking and the Most Innovative Digital Bank
2 prestigious awards from Global Finance in recognition of its leadership in digital services and the success of its new concept to reengineer the proximity towards customers
Cairo, October…, 2018 – In recognition of its leadership in the digital banking services, Crédit Agricole Egypt has received from the renowned Global Finance Magazine two prestigious awards the Best in Mobile Banking and the Most Innovative Digital Bank in Egypt for the consumer category. The bank was honored at the Global Finance Digital Bank and Innovators Conference in Dubai, and awards were handed out to the bank’s representatives Mr. Ahmed Samir Kamel – Head of Digital Banking & Client Innovation and Eng. Maged Tamam – Chief Information Technology Officer.
Out of the large number of prominent financial institutions competing for the awards this year, Crédit Agricole Egypt has managed to receive 2 important awards, in acknowledgment of its integrated platform of fully-fledged services for both individual and corporate banking customers. This platform is a demonstration of the bank’s successful strategy, symbolized through the moto “100% digital..100% human”. This strategy introduces a new concept to re-engineer the proximity of the bank towards its customers, depending on the full integration between digital services and banking consultations availed through the distinguished team of experts at branches.
Crédit Agricole Egypt Managing Director – Pierre Finas – said: “At Crédit Agricole Egypt, we are honored to receive such prestigious awards from Global Finance, which is an international testimony of the success of our bank’s strategy. We are aiming to offer a state-of-the-art banking experience as well as a wide range of innovative and value-added products and services, thus affirming our proximity to our customers. We consider these awards a recognition of Crédit Agricole’s leadership in the digital services amidst an increasingly growing competitive market and a proof of the success of the bank’s digital transformation plan launched in 2016. In line with this plan, we launched Banki by Crédit Agricole Egypt’s, an integrated digital services platform, serving both corporate and individual customers.”
He added: “I would like to congratulate Crédit Agricole Egypt’s team on their sincere efforts to develop and expand our banking services according to the set ambitions plans that are in line with the Central Bank of Egypt’s financial inclusion direction.”
In light of this platform that already comprises a banki Mobile, Crédit Agricole Egypt has recently launched banki Wallet and is planning to launch banki Collect and much more. Furthermore, the bank has inaugurated its new branch banki Store in the 5th Settlement, an icon in the digital banking world. Through a creative design, banki Store takes the customers from the conventional banking experience to a new modern customer friendly set up. With the support of a digital greeter who will orchestrate the journey inside the branch, clients will be easily introduced to the digital services. In addition to a wide spectrum of advanced digital services, the team of experts in the branch will listen to customers’ needs and give them the right advice, thus putting in concreate words the “100% digital..100% human” strategy. This branch is the first banki Store model, which will be rolled out across branches. Earlier, Crédit Agricole Egypt offered banki Corner at a number of its branches to raise awareness of digital banking services.
Global Finance is an international media institution that focuses on the banking and financial sector. The institution gives an honest, impartial evaluation and awards distinguished establishments.