As part of the bank’s strategy towards digital transformation
Crédit Agricole Egypt signs a partnership contract with the Egyptian Shooting Club and agrees to convert its membership cards to payment cards
Cairo, Egypt – February 18, 2020: In the light of its vision to work in the interest of its customers and community based on innovation and sustainability, Crédit Agricole Egypt has signed the renewal contract for its partnership with the Egyptian Shooting Club. The contract comprises a 10-year extension of the bank’s branch in the club and the conversion of the club’s membership cards into payment cards for all members in the light of the bank’s efforts to support the digital transformation in Egypt.
The signing ceremony was attended from Crédit Agricole Egypt’s side by Mr. Walie Lotfy, Deputy Managing Director, Mrs. Hala Al-Fas, Head of Retail Banking, in addition to a number of senior managers. From the Egyptian Shooting Club, the Chairman Mr. Mohsen Tantawi, his deputy Mohamed Hammam, the Treasurer Ehab Hashish, and the Manager Sherine Shams, along with a number of board directors, were present.
The idea of converting membership cards into payment cards is considered as a quantum, since these new cards – besides being used for club entry – will provide exclusive benefits for club members. They will substitute cash for POS and online purchases and can be used to settle government payments. This innovative initiative will contribute to support the transformation towards a cashless society, in alignment with the Central Bank’s strategy. In 2019, Crédit Agricole Egypt launched this new initiative for the 1st time in Alexandria Sporting Club, converting membership cards into prepaid cards.
During the signing ceremony, Mr. Walie Lotfy stated: “we have an ambitious business strategy to provide innovative services in the digital banking field, in line with the financial inclusion plan launched by the Central Bank of Egypt to disseminate the digital culture and move towards the cashless society, by integrating all the society within the digital economy system. Thus, we strive to reach our customers everywhere.”
Lotfy added: “we are proud to extend our partnership with the Egyptian Shooting Club, as well as to offer innovative services to the club members. The success achieved by Crédit Agricole Egypt in converting Alexandria Sporting Club’s membership cards into payment cards was a great motivation to repeat the experience in partnership with the Egyptian Shooting Club. We aspire to expand the use of smart payment cards in many other communities.”
“Crédit Agricole’s innovative digital banking services have been recognized and appreciated around the world by global banking institutions. The most recent awards were that of the ‘Most Innovative Bank’ awarded by Global Business Outlook and the title of the Best Private Bank by Global Finance,” Lotfy announced.
From his side, Mr. Pierre Finas, Managing Director of Crédit Agricole Egypt, said: “the bank’s conversion of membership cards into payment cards is a continuation of our digital transformation journey, in the light of the bank’s strategy being part of Crédit Agricole Group working towards digital transformation and sustainable development. The bank is now reaping the results of its transformation journey over the past years. Today, around 33% of the bank’s total customer base is registered in the digital services and around 1 million digital transactions have been conducted across the bank’s different digital channels. We are proud to lead the way by introducing this innovative initiative that will drive the increase of digital payments in Egypt.”
Mr. Mohsen Tantawi commented: “our primary interest is to offer distinguished services to the club members and we are delighted today to extend our partnership with Crédit Agricole Egypt for another ten years. During this partnership, which has spanned over 29 years now, Crédit Agricole has become part of the club’s fabric, thanks to its topnotch services and its eagerness to be present on various occasions.”
Eng. Mohamed Hammam, added that, “The issuance of the first electronic membership card that can be used as a payment card for the club members is a distinguished service and an added value from Crédit Agricole for the club members, as it helps members conduct all their financial dealings inside the club, as well as use their cards at all government agencies, within the framework of the ongoing partnership that will extend for the next ten years under the new contract.”
