Crédit Agricole Egypt announced the inauguration of three new branches, latest in the series of innovative branches concept ‘banki Store’. The three branches are located respectively in Hassan Al-Mamoun St., Nasr City, City Stars shopping mall and Al-Rehab City to become the 2nd there.
The 3 branches come as part of the bank’s pursuit of its plan for network expansion and optimization, to increase its outreach and offer a distinguished banking experience.
Moreover, these new branches follow the ‘banki Store’ concept, which is CAE’s innovative model for branches that rely on a balance between digital services and banking advice with its motto “100% digital 100% human’. This concept launched end 2018 come within the bank’s strategy to broaden the base of its digital banking services, increase customer satisfaction and serve the society by introducing innovative services to support the transformation towards a cashless society.
From his side, Mr. Pierre Finas, Managing Director of Credit Agricole Egypt has mentioned: “we seek to be closer to our customers through our banking services that meet their needs and create balance between the financial advice and the digital services to offer a unique banking experience to our customers. Mr. Finas added: “CAE’s plans are in line with the Central Bank of Egypt’s directions for financial inclusion”.
Mr. Walie Lotfy, Deputy Managing Director, explained: “the current leap in the usage of financial e-services has proven the pertinence of CAE’s strategy aiming to avail best in-class digital services allowing our customers to conduct their banking transactions efficiently remotely for their safety during this pandemic. Mr. Lotfy added: “We, at Credit Agricole, are aware that the digital innovation is a non-stop process, so we are accelerating the rhythm of our development to meet and exceed our customers’ expectation and stay on top of the current evolution locally and internationally “.
‘‘banki Store’ branch series offers a number of services that are meant to give customers a distinctive banking experience, starting from receptionists (Digital Greeters) whose responsibility is to guide customers to their destinations inside the branches, as well as provide the necessary support according to their needs. They are also responsible for providing all types of support for customers who are not registered in Crédit Agricole Egypt’s digital banking services, thus enabling them to self-register using their iOS or Android-powered mobile phones and tablets. This will allow customers to conduct their banking transactions remotely at the time of their convenience, as well as obtain expert advice on various related topics, whether face to face, via video calls, or with the assistance of competent customer relations officials.
The launch of Hassan Al-Mamoun and Al-Rehab branches brings the number of Crédit Agricole Egypt’s ‘banki Store’ branches to eleven. In 2018, Crédit Agricole Egypt launched its first ‘banki Store’ branch in the Fifth Settlement, then another branch in Dandy Mall, which reflected the bank’s drive towards digital transformation and represented a practical model for branches that rely on technological applications in serving customers. More innovative ‘banki Store’ branches were rolled out later during 2019, including those in Messaha Square, Dokki, as well as in Tanta City, Shebin El-Koum City, City Stars Mall, Sheikh Zayed City, and Gleem, Alexandria.
