Cairo – 12 October, 2022: Crédit Agricole Egypt Foundation for Development has inked a cooperation protocol with Egypt’s renowned NGO, Misr El Kheir Foundation’s affiliated business incubator “Misr El Khair Gesr” to launch “Torath,” initiative, that aims at bridging the gap between craftsmanship and entrepreneurship.
The protocol was signed by Jean-Pierre Trinelle, Managing Director of Crédit Agricole Egypt & Vice Chairman of Crédit Agricole Foundation for Development, and Mohamed Abdelrahman, Managing Director of Misr El Kheir, in the attendance of Dr. Ali Gomaa, Chairman of Misr El Kheir’s Board of Trustees, Lamis Negm, Advisor to the Governor of the Central Bank of Egypt for Sustainable Development and Yousry El Fakharany, the prominent journalist.
Crédit Agricole Foundation is launching Torath Initiative with the main objective of empowering younger generations to use their fine skills and the heritage of their art to create small business enterprises. Crédit Agricole Foundation selection of Misr Al Kheir was the ultimate choice, for their expertise, competency, integrity and more importantly their deeply rooted presence across all Egypt’s governorates which will ensure achieving the best possible results.
“At Credit Agricole Egypt, our Corporate Social Responsibility strategy is to be an actor of a sustainable society and to address some societal and environmental challenges aiming at strengthening cohesion. Through our foundation, our vision has been to create an impact on the society through a scalable and sustainable platform that is capable of changing peoples’ lives.” Jean-Pierre Trinelle, Managing Director of Crédit Agricole Egypt & Vice Chairman of Crédit Agricole Foundation for Development explained.
“with the launch of Torath, our goal is to have approximately 50 local craftsmen and artisans to become entrepreneurs and be able to generate income that improves the quality of their lives and have a positive impact on their community” Trinelle added.
“The collaboration pact with Crédit Agricole Egypt’s Foundation for Development provides for the support, development, and revitalization of Egypt’s craft complexes, which number more than 90, with the first phase focusing on the development of three craft clusters,” Mohamed Abbas, Innovation and Entrepreneurship Consultant at Misr El Kheir Foundation said. “Through the cooperation protocol, Misr El Kheir will help craftspeople through training and expert advice to create market-demanding innovative and sophisticated products. Therefore, we can accomplish the necessary development and expansion.”
It is worth noting that Crédit Agricole foundation and Misr Al Kheir have previous track record and together have developed community schools and built water connections in many villages in Upper Egypt.