A new step towards a stronger cooperation
CAE inks exclusive partnership contract with VISA
A new step towards a stronger cooperation
CAE inks exclusive partnership contract with VISA
Cairo, .. May 2015 – Crédit Agricole Egypt (CAE) celebrated signing a partnership contract with VISA Egypt, under which the bank will exclusively issue its debit, credit and prepaid cards and manage its complete cards portfolio through VISA.
Mr. François-Edouard Drion, Credit Agricole Egypt’s Chairman and Managing Director, Mr. Tarek El-Housseiny, VISA General Manager for North and West Africa, as well as members of the senior management from both establishments attended the signing ceremony.
Mr. François Drion expressed his satisfaction about this partnership, as he said, “Crédit Agricole Egypt is keen on cooperating with major foundations that have long experience in the banking field. “With this in mind, we chose to cooperate with VISA, which is a worldwide leader in the e-payment field. Our partnership with VISA started in 2003 to issue credit cards, VISA Electron, then prepaid cards. This cooperation confirmed our leadership in the credit cards services and the bank’s market share”, he added. “Now, with this agreement, we are boosting our partnership through a new breakthrough in the issuance of an integrated package of debit cards, which would cover the diverse needs of CAE’s client and allow them to get advantage of Visa’s various services and continuous offers.”
Mr. Drion also added: “this partnership reflects the bank’s interest in the electronic payment services. Credit Agricole strives to provide its customers with modern, easy and safe payment means, thus to keep pace with the international trend to use cards in the daily payments.”
It is pertinent to point out to CAE’s has demonstrated its leadership in the cards market with the exhaustive range of classic, golden and platinum cards, in addition to being the first bank to issue “VISA Platinum” and “VISA Infinite” that gives customers an exclusive group of services around the clock and all over the world. Also, Credit Agricole has different affinity cards such as the “AUC Card” and “Shooting Club Card”. In addition, to confirm its proximity and usefulness to its customers, the bank provides exclusive offers for its card members on every life occasion, such as Mothers’day, Easter, Ramadan… Credit Agricole has just re-launched its cards loyalty program “the Reward Box” to offer a wide variety of many renowned brands to its customers when they select their gifts for using CAE’s credit cards.
“The philosophy of VISA stands on spreading the culture of e-payments in daily life transactions instead of cash, taking into account elements of safety and security that these cards provide to members of the society,” Mr. Tarek El-Housseiny, VISA General Manager for North and West Africa said. “Our cooperation with CAE confirms the aim we seek to achieve, given the fact that the bank possesses an important segment of clientele that represents different segments of the society with all the different needs that we can cover through this fruitful partnership.”
It is worth mentioning that Credit Agricole always strives to provide innovative services and products to increase the confidence and satisfaction of clients that represent the bank’s center of attention, and basis of its strategy in the Egyptian market.
