Cairo, 2021 – Two major international publications, the Global Business Outlook and Global Banking and Finance Review have recently recognized Crédit Agricole Egypt as a winner of four prestigious awards, namely, Most Innovative Retail Banking Product, Most Innovative Digital Bank Best Customer Satisfaction & Happiness and Best Corporate Governance.
The awards confirm Crédit Agricole Egypt’s ceaseless endeavor to achieve customer satisfaction by offering world-class innovative services and products. This is also a continuity in the bank’s record number of awards recognizing our achievements and highlighting our aim to be a reference bank in the Egyptian banking sector.
Commenting on the awards, Crédit Agricole Egypt Managing Director, Jean-Pierre Trinelle, said: “I would like first to congratulate all our employees whose efforts to provide the highest level of services are rewarded today. These awards from prominent international media organizations reflect the pertinence of our strategy prioritizing customer satisfaction and long-term relationship. They also demonstrate the bank’ leadership in digital services, noting that 2020 Business Index has availed that Credit Agricole is the #1 bank in Egypt in terms of capital expenditures allocated to technology & digital transformation.
He added: “Our efforts in developing digital solutions also support our commitment to the society and to financial inclusion by giving simpler and immediate access to banking services to the community.
The Global Business Outlook awarded Crédit Agricole Egypt the Most Innovative Retail Banking Product to acknowledge the bank’s innovative initiative where prepaid cards were used to replace the regular club membership cards. This initiative launched in Shooting and Sporting Clubs are contributing to the transformation to cashless society and financial inclusion in Egypt. The prestigious magazine also attributed the Most Innovative Digital Bank award for the bank’s integrated platform of digital service, banki by Crédit Agricole for both retail and corporate clients.
Crédit Agricole Egypt also received two awards from the Global Banking and Finance Review magazine. The first award, Banking Customer Satisfaction & Happiness, praises the bank’s efforts in developing the quality of services and highlights the success of the Happy Points loyalty platform. This platform recently introduced represents a fulfillment of the bank’s promise to offer the best-in-class rewards system to its customers with an easy digital experience. The same institution also awarded Crédit Agricole Egypt as the Best Corporate Governance Bank given its sound governance framework and its strict application of the local and international standards.